Responsive Web Design

The term ‘responsive web design’ refers to a method of web design where the user experience across all devices is thought about. The design of a website must look and act differently depending on which device is being used

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Good Websites vs Bad Websites

The Good:

http://www.leadinglightdesign.com/Screen Shot 2018-01-04 at 10.16.50

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This website is a company that creates concept art for games, film, tv, digital media and marketing. I really like this website because it is custom tailored for the service they are selling. When you open the home page you are met with a large high-quality image of one of their works, this shows the client the companies potential straight away, the image will change after a few seconds to another piece of work giving the user a feel for the variety of work that is produced. If you scroll down you can view several categories on the website which are all paired with a reference image of what to expect. I find that the website is easy to use and has a satisfying layout. The most important part of making websites for this kind of business is the user journey, when the client wants to purchase artwork they will want to see examples of this on the website, this website has done this very well by including these artworks directly in the user journey. In other words, when you go to the website you don’t have to look very far for what you need.

http://fandom.wikia.com/

Screen Shot 2018-01-16 at 09.10.50

This website is a ‘wikipedia’ for Games, Movies, and TV shows. The official Wikipedia will already have pages on these things, however

The Bad:

http://art.yale.edu/

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This website is a poor example of an arts university website, it ignores the fundamental aspects of design, although this may be some sort of statement or an artistic installment in of itself, I cant understand what other reason such a prestigious establishment would have for owning this website. The usability/user experience is also a serious problem on this website, there is a menu to the left but it is quite small and perhaps too long, all the options are clumped together making it hard to read and select something. The background is also problematic, in most cases having negative space is a good thing on a website but in this example, it is extremely misused. All of the text/information is on the far left leaving a large gap of negative space to the right, a simple fix for this would be to centre all of the text making a clean looking design. There is not much to complain about for the background picture itself but the way it is used doesn’t really work, most background images are white or light coloured so that the font colour may contrast with it, however in this case the background is a messy combination of lens flares with black in-between. This means that any text will be almost unreadable when put over the top of it, to combat this the website developer has decided to put white boxes behind the text and other images creating a really rushed look that is almost insulting to art itself. Above the title sits the contact information, the contact information should be easy to read and accessible but instead, it is written in small orange font; the orange blends in with the background making it unreadable.

 

The Ugly:

http://www.arngren.net/Screen Shot 2018-01-03 at 15.54.09This website is terrible because of how crowded it is, the screen is cluttered with hundreds of advertisements leaving the user confused and disturbed. This style resembles a shopping catalog, these catalogs are designed to hold as much information and advertisement on each page as possible, a website, however, can have as many pages and extensions as possible. The other failures of this website include: Poor font choice and colour, no distinct title or main feature on the homepage, extension menu is dated and hard to read, images are extremely out of proportion making some of the products hard to see. A way of improving this website would be to have a proper homepage with a title and easy to use menu, all the products should be listed on separate pages so that users can view them individually and find out what they need to know with ease.

 

help with fonts

https://prowebtype.com/

FMP Evaluation

My Final Major Project is a short film based on a character who struggles with addiction and decides to take a psychedelic substance to ease the pain after a breakup, the character descends into madness as his alter ego appears in the form of himself with a chicken head.

To research this project I decided to look at several projects with similar narratives and visuals,

Game Design, Final Test

I have produced a video displaying how my game character moves in the world. I have a background in the scene and I have successfully made a walking cycle and an idle cycle. If I had more time I would have liked to add an attack cycle which I produced assets/sprites for but wasn’t able to implement them into the game. Another thing I would have done better is to add floor tiles, this would give the game more immersion and style.

‘Actor Follows Camera Shot’

After watching peaky blinders I became inspired to try out a style of filming where the actor follows the cameraman, I think this shot would work perfectly for a scene in my short film.

I will use this type of shot to depict the character’s breakdown towards the climax of the film, the character will be in distress and the viewer will be able to see this clearly. This also presents a great opportunity to use after effects to overlay drawings/animations over the footage, we were thinking of including ‘Grime art’ in our film somewhere and this shot seems like a good opportunity.

Unfortunately I couldn’t find any other footage of this style of shot or even a name for it, people have called it the ‘Don Juan Technique’

I recorded the video from Netflix and uploaded it to youtube, the video is unlisted and only viewable through this blog post, I do not own this content. Im purely using this video as an example.

25/04/2018 Documentation

We are about halfway through our final major project and although we still have much to do I am confident in the work we have done so far. This is a documentation of the things we have done so far, all of which have their own blog posts:

FMP Poster Design

As part of my Final Major Project, I will be designing posters to go alongside with the short film. This helps give the project more character and depth, they will also hopefully be an eyecatcher when we present our FMP’s at the end of the year.

These are some Moodboards I have put together as part of my research for the poster design.

The first one is a mood board containing images of colourful buildings and skylines that I will use as inspiration for one of the poster designs, I like the colour gradients used to represent sunset/sunrise and will likely use something similar in my poster design. The shadows on the buildings add depth which brings the image to life rather than being a flat vector, I may try using both flat vector style and shading to see which one works best.

Miami Buildings moodboard

The second mood board is one including images of night time, moonlight and park benches. I have used images from real life and also vector images that other creators have made. Moonlight Park Moodboard

Whip Pan Shot

What is a Whip Pan Shot?

whip pan is a type of pan shot in which the camera pans so quickly that the picture blurs into indistinct streaks. It is commonly used as a transition between shots and can indicate the passage of time or a frenetic pace of action.

How will I use this technique?

For my final major project, I want to use this technique to introduce a character and progress the story. The whip pan shot is perfect for this because there are two characters played by the same actor and this style of filming allows me to cut the footage with ease.

Other films/projects that use this shot include:

Casino Royale

The shot is used effectively here to present both characters in a chase scene, it also helps convey the busy environment to the viewer without missing the action.

Cloverfield

The technique is used here to convey a scene of horror and panic, many people are crowded around in the street. The camera angle makes it look as if it is being filmed by one of the scared civilians, the whip pan conveys the fear and distress of the scene.

This is what I came up with after cutting the footage together: