Task 4, Evaluation


Out of my three final designs I chose my Red Sky Design to Submit because I put a lot more work into it and I think it looks the most professional. I decided to use an image from my architecture poster mood board , I really liked the colour composition and the style of the poster. I wanted to make it look simplistic but stylish. I like how the blue and the gold on the cathedral contrast the vivid red colour of the sky. I chose the font that I did because i think it stands out and draws the viewers eye to it. I didn’t want to use the same font and composition as the reference poster because I think it looks quite plain and small to read, It defiantly doesn’t draw the eye.redskycapture

skylinedesignMy second favourite design was inspired by the London skyline as a whole, I did some research into other poster designs and they all seemed to only have one skyline at the bottom of the image so i wanted to try having 2 skylines. I started out by experimenting with different skyline compositions but in the end i settles for simply having one at the bottom and one at the top. For the top skyline silhouette I chose an image of Victorian Era London and for the bottom I had one of Modern Era London, I chose to add a gradient in between these two skylines to represent how architecture has progressed over the years. I was worried that having two skylines of London would look too similar. I decided to have the poster mainly in black and grey because it could be interpreted to represent either the Industrial uproar in the Victorian Era or a sleek and modern design, it works well for both worlds. Finally the font that I used I chose because I think they match with the style of the poster. The Font at the top I chose because it looks of the period and pairs with the Victorian skyline nicely. The Font used for the word Architecture caught my eye because of the subtle greek style, whenever I think of architecture I think of greek pantheons and pillars. I thought the font had a nice greek style to it while still looking modernistic and professional.istock_000027573137medium

For my third design I wanted to use the shard because it stood out to me from my architecture mood board, I think it has the perfect combination of modern elegance and innovation. I first experimented with the positioning of the shard but ended up putting in on the left side of the poster to follow the rule of thirds. I used a low poly photoshop technique to make the main design and for the background I edited the sky on the original image to fit the new building position, for the font I just used a generic modern font with a bit of curves for style but in hindsight wasn’t focusing on the font too much and would defiantly change it had I done it again..polyshardfinaldesign

Task 3, Digital Design

Poster 1:

captureistock_000027573137mediumSo for this design I started with an image that I found that looks similar to the sketch that I did:

I then edited the image by moving the shard to the left (lining it up with the rule of three grid) hand side and replacing the buildings with clouds .


capture01I then made a poly design on it using the polygonal lasso tool and an action that blurs the selected area:

I then added a title, the date and the logo.

Final Design

Poster 2

capture2-2capture2-1For the skyline design I started by finding an image of the skyline in Victorian era and one from the Modern era, I then traced over these images in adobe illustrator and imported them to Photoshop.

I put the Victorian Era on the top and the modern on the bottom, I then decided to add a gradient because it would look a lot more pleasing to the eye than a sudden cut off to white.


capturev2-3Then all I had to do was find a font that I thought suited the poster, add the logo and date and it was finished.

The first font I chose because it suits the Victorian style skyline and the second font I chose because it has a more modern look but still retains some curves and style from the first font.

I made sure to add a bleed and a margin so that the printing process would be easier.


Poster 3

capture02andre-chiote-arch-poster-4-macFor my final design I found an image of St Pauls Cathedral online, I then re sized it to fit the shape of a poster. I then created a separate layer and filled the sky in red and the building i filled in with the same colour as the building on the architecture poster. I then highlighted certain areas that were darker or more detailed and filled them in with the brown colour from the windows.


Unfortunately my screenshots from the process were lost so my next progress screenshot is quite far ahead. I added a black bar along the bottom where i plan to put my title, date and logo.

Finally i added the cloud from the original poster in 2 different positions. to make the design a bit fuller.

Task 2 Sketches; Poster design Development

Poster 1, The Shard:

When I was making my architecture mood board the image of the shard stood out to me because of how abstract it is in comparison to the other iconic buildings in London. I wanted to make a design with the shard as I like the architecture of the building and how it fits into the London skyline even with its controversial size and shape, I noticed that the London festival of architecture hadn’t used the shard on any of their previous designs as it is a relatively new addition to the city so i tried implementing it in my first design.img_20161212_164155img_20161212_164209

I started by doing some simple layout sketches and going over them with fine liner.

I decided that the image would look better with the shard on the left hand side



img_20161212_165319img_20161212_165305I then experimented with having the rest of the skyline at the bottom of the image to further highlight the superiority of the shard. but ended up just going with the shard on its own.




img_20161212_162831img_20161212_165312In the final step I chose to use the same poly technique that we have used for a previous task. I drew one layout design and one Fine liner sketch with colour pencils. I like how it looks on paper although it didn’t turn out exactly how i wanted it to on the final digital design and in hindsight I should have stuck with the skyline idea.


Poster 2, Skyline:

After realizing that I wanted to use the skyline for my design I decided to make my design  two based on the skyline itself and not highlight any certain building. I tried positioning the skyline in several different ways before I was happy with what I came up with.

I then decided to implement the idea that the top half would be an image of the Victorian Era skyline and the bottom half would be the modern equivalent to show the progression of Londons Architecture over the years.


Poster 3, Red Sky Cathedral:andre-chiote-arch-poster-4-mac

For this design I drew most of my inspiration from an image in my Architecture Poster Mood Board, I really like the contrast of colours in this image and already had a good idea of what i wanted to do when I saw it. I in visioned the poster design as St Pauls Cathedral but photo shopped to look in the style of this Architecture poster.


I first started by Sketching St Pauls Cathedral to see how it would look with  a simplistic design. I then did everything else digitally on photoshop using a google image of the Cathedral and editing it to the style of the poster. (See Task 3)

Task 1: Printmaking Techniques

Woodblock Printing:

diamond-sutraThe first printing process to be discovered was the WoodBlock printing process which began in 618, in  the year 868 the Diamond Sutra was printed using this technique and it became the first full length book in history. Chinese woodblock printing is one of the earliest known forms of printing, they carved patterns into blocks which were then dipped in ink and pressed onto the surface they wanted to print on.

This is a relatively cheap and sustainable form of printing as it doesn’t require many specialist materials and can be printed in either oil or water based inks.However, the quality of the finished print is usually worse than other techniques used as it can be difficult to carve patterns onto the small blocks and wont always be exact due to human error.

Offset Printing

Offset printing is the printing process factories and businesses use today, the process uses the CMYK colour model. The image is split up into four different base colours; Cyan, Magenta, Yellow and Black.offset-printing

Water is fed onto the water rollers and ink is fed onto the ink rollers, the plate cylinder is dampened by the water rollers before the ink rollers paste ink onto the cylinder. The plate cylinder then prints an image onto the offset cylinder, the paper only comes into contact with the offset cylinder and the impression cylinder therefore giving it a neater finish than if it were to be printed directly from the plate cylinder.

The paper is rolled along to the next unit where a different colour (from the CYMK model) is printed onto the image. The process is repeated in Cyan, Magenta, Yellow and Black before the printing is complete. When all the colours have been printed the pages are stacked on top of each other and separated with a thin coat of powder so that the pages can dry without smudging the ink or sticking together.

The process is expensive to use initially but becomes gradually more valuable than other processes as the quality is the best and the ink consumption is low.

Digital design could be used as an aspect of this process by creating a design digitally and then printing it off to fit the impression cylinder.


This poster was designed for the Bauhaus exhibition in Wiemar in 1923 by Joost Schmidt.

Only three colours are used in this poster, black, yellow and red, The font is black and bold so it stands out from the background and is stylistic to the time period. It is also in alignment to the graphics to draw the viewers eye to the design. The diagonal tilt of the design leads the eye to scan the poster from the top left to bottom right, with Title and logo at the top and ending with the location and date.

Adolphe Mouron Cassandre

Cassandre  was a poster designer during the the 1920’s-1940’s he made many of his popular posters using stencils and airbrushes to give his posters a unique feel (at the time). Most of his work is advertisement he would often use a large geometric shape in the middle of the design and base the poster around that shape, He liked using Bold fonts and highlighting certain words and characters with capital letters.

Made in 1935 ‘Normandie’ was perhaps Cassandres most famous poster it was advertisement for the new transatlantic cruiser at the time. Cassandres design is giving an impression to the viewer by using scale;In the center of the poster is an enormous ship that takes up most of the design space. Near the bottom left of the image you can see a flock of birds, that would normally fly high above a ship, flying next to the ship to give it perspective. This could also be seen as reassuring the passenger as the largeness could link to the safety of the ship. Cassandre has used a colour gradient to achieve a curved, shining effect on the ship, showing how its new and once again re assureing the safety of the passengers. Cassandre uses bold text with a colour that contrasts the background so as to make it easier to read and sticks out from the rest of the poster.

Contemporary Poster; Vikings:

The composition of this poster immediately draws youImage result for vikings poster to the main character as he is in the dead centre of the image with the horizon at either side of his waist, it also draws your eye to the title as it is in the middle and directly above the main feature. The font used is quite simplistic but effective when paired with the series logo, the font has been given a metallic colour and shine to portray the weapons that the Vikings use in the series (hence the blood splatter on the logo) Another feature of the poster that gives us insight to the content is the blood red water that Ragnar (main character) is wading in. This reflects the main story line of the series (vikings raiding the shores of England) but also implys the religious and historical aspects that the series includes (with ragnar holding the cross necklace).